The Namahh Edit

In a world increasingly conscious about what we put on our skin and how it impacts the planet, the demand for eco-friendly makeup is skyrocketing. But let’s be real, “eco-friendly” shouldn’t mean compromising on performance. You want vibrant colours, long-lasting wear, and flawless finishes, all without the guilt.

The good news? The beauty industry is innovating faster than ever! Today, a growing number of brands are proving that you can have it all: ethical sourcing, sustainable packaging, clean ingredients, AND makeup that truly performs.

We’ve scoured the market to bring you 10 eco-friendly makeup brands that are leading the charge, earning rave reviews for both their environmental commitment and their impressive product quality. Get ready to update your makeup bag with guilt-free, high-performance heroes!

Our Top 10 Eco-Friendly Makeup Brands That Perform:

1. RMS Beauty

Why we love them: Founded by makeup artist Rose-Marie Swift, RMS Beauty focuses on raw, food-grade, organic ingredients to create makeup that enhances natural beauty. Their products are known for their luminous finish, easy application, and skin-nourishing properties. Most of their unit cartons are made of 80% post-consumer recycled mohawk paper. Additionally, all cartons are forestry certified and vegetable ink is used for printing.

Hero Products to try: The iconic Un Cover-Up Concealer and the Living Luminizer.

Eco-Credentials: Uses organic, raw ingredients; minimal, often recyclable glass packaging.

2. Juice Beauty

Why we love them: Known for their organic skincare, Juice Beauty also offers a fantastic range of makeup. Their Phyto-Pigments line uses plant-derived pigments instead of artificial dyes, ensuring vibrant color from natural sources. Products are high-performance and infused with potent antioxidants.

Hero Products to try: The Phyto-Pigments Flawless Serum Foundation for natural, luminous coverage and their Liquid Lip colours.

Eco-Credentials: USDA Organic certified, operates from a solar-powered facility, uses recycled paper and soy ink in packaging, TerraCycle recycling program.

3. Alima Pure

Why we love them: Focused on pure, minimalist formulations, Alima Pure creates highly pigmented mineral makeup without synthetic dyes, parabens, sulfates, or phthalates. Their products offer excellent coverage and blendability, suitable for sensitive skin.

Hero Products to try: Their Satin Matte Foundation and Loose Mineral Eyeshadows.

Eco-Credentials: Certified B Corp, 1% for the Planet member, uses recycled aluminium/glass, and offers refillable compacts.

4. Elate Beauty

Why we love them: A Canadian brand committed to truly ethical and low-waste beauty. Elate focuses on vegan, cruelty-free formulas with sustainable packaging (bamboo, aluminium, seed paper). They aim to empower customers to make conscious choices.

Hero Products to try: Their Universal Crème Blush and Vibe Check Mascara (performance mascara with responsible ingredients).

Eco-Credentials: Certified B Corp, refillable packaging, uses bamboo and seed paper packaging, vegan & cruelty-free.

5. Axiology

Why we love them: Axiology specializes in completely zero-waste, multi-use products, particularly their “Balmies” – crayon-like products for lips, cheeks, and eyes that come without any plastic tube. Their formulas are rich in organic plant oils and butters, delivering intense pigment and nourishment.

Hero Products to try: The Balmies are a must-try for minimalist, zero-waste beauty.

Eco-Credentials: 100% Zero Waste, Plastic-Free, Vegan & Cruelty-Free, uses only organic plant-based ingredients.

6. 100% Pure

Why we love them: As their name suggests, 100% Pure is dedicated to creating the purest possible beauty products. Their makeup is pigmented with fruits, vegetables, tea, and cocoa, avoiding artificial colors and synthetic chemicals. They are known for their high-quality, long-lasting formulas.

Hero Products to try: The Fruit Pigmented® Ultra Lengthening Mascara (popular for natural lash enhancemen) and Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick.

Eco-Credentials: Fruit-pigmented (no synthetic dyes), cruelty-free, commitment to natural and organic ingredients.

7. NOTO Botanics

Why we love them: NOTO is an inclusive, multi-use, gender-fluid line of natural, clean beauty products. Their philosophy centers on effortless beauty and minimalist routines, with products that are often multi-purpose, sustainable, and crafted with potent plant-based ingredients for a healthy glow. They’re praised for their subtle yet effective performance.

Hero Products to try: The Multi-Benne Stain and their Deep Serum (a nourishing facial oil for all skin types).

Eco-Credentials: Vegan, Cruelty-Free, uses natural & organic ingredients, focuses on multi-use products to reduce consumption, often uses glass packaging.

8. Antonym Cosmetics

Why we love them: This brand offers a luxurious experience with certified organic and natural ingredients. Antonym Cosmetics is known for its high-performance makeup, particularly its eye products, delivering rich pigmentation and smooth application. Their aesthetic is elegant and sophisticated, proving that eco-friendly can also be high-end.

Hero Products to try: Their Certified Organic Eyeliner and Baked Blush.

Eco-Credentials: Ecocert certified organic ingredients, cruelty-free, sustainable bamboo packaging, commitment to natural formulations.

9. Ere Perez

Why we love them: Hailing from Australia, Ere Perez creates natural, vegan, and cruelty-free makeup infused with native Australian ingredients and botanical extracts. Their products are celebrated for their nourishing formulas, gentle touch, and excellent performance, providing a natural, radiant finish. They are particularly loved for their base products and mascaras.

Hero Products to try: The Quinoa Waterfound Foundation and the Natural Almond Oil Mascara.

Eco-Credentials: Vegan, Cruelty-Free, uses natural and native ingredients, focuses on sustainable sourcing and packaging, committed to low waste.

10. INIKA Organic

Why we love them: INIKA Organic is renowned for its high-performance, certified organic, natural, vegan, and halal makeup. They are committed to purity, with strict ingredient standards, and their products deliver vibrant colours and impressive staying power, rivalling conventional makeup. They are often chosen for their complete range of face, eye, and lip products.

Hero Products to try: The Certified Organic Liquid Foundation and their Long Lash Vegan Mascara.

Eco-Credentials: Certified Organic, Certified Vegan, Certified Cruelty-Free, Certified Halal, uses sustainable packaging where possible, committed to pure ingredients.

Making the Switch to Eco-Friendly Makeup

Transitioning your makeup bag to more sustainable options doesn’t have to be overwhelming. Start by replacing items with eco-friendly alternatives as they finish, choosing multi-tasking products that reduce the need for multiple items, and investing in refillables. Embrace the future of beauty where performance and planet go hand-in-hand. Which of these brands will you try first?